I want to share my experience with the rest of our community. I plan to establish the Digital Poojari as a knowledge portal with the latest digital marketing trends information. In this blog, I’ll share the steps with the students, digital marketing aspirants who want are starting from ground zero, just like I did. When I chose digital marketing as my career, I knew nothing about what and how the digital world works. I hope this help you.
Over the past 2 years working as a Digital Marketer, I’ve learned ways to strategize, implement, monitor, and report on multiple digital selling platforms. It all started with searching for questions like what does CPC mean? What is CPM? And understanding them all. In the later stage, I found myself doing a full-time course to learn digital marketing.
If you’re not sure about how to get into digital marketing with no experience, let me try to point you in the right direction. Marketing and sales jobs are competitive, but now as businesses are switching their focus from a traditional to a more digital approach, there are loads of opportunities for the right candidates to launch their careers in digital. I hope this post can inspire you to grasp the fundamental ideas of digital marketing.
Before we begin, it’s vital to grasp what’s Digital Marketing?
Digital Marketing is what you can think of in the first go- marketing online or be promoting awareness of a product/service and how they can benefit the businesses and the potential customers on the internet.
It can be done organically by creating content relevant to your business, posting them on your website, and following the various organic ways. The opposite technique referred to as paid advertising, where the advertiser pays for placing ads on the net that compels your audience to take the desired action. The most common way a user consumes information online is through email, search engines, and social media.
Email Marketing
Email is the oldest guru in Digital marketing, and it started in 1971. Since then, companies are sending emails to their contact lists (customer database) to educate and to sell their products and services.
The contact list is the list of email addresses of the users who have expressed interest in your business and permitted you to follow up so that you can share the latest updates about the product/service. Email marketing is an inexpensive way of advertising to your audience, but it depends on your goals and strategies. That’s why smart marketers diversify their efforts and explore different digital marketing areas, like search marketing.
Search Marketing
Search Marketing encompasses earning traffic through SEO (Search engine optimization), i.e., through unpaid or free listings and SEM (Search Engine Marketing), i.e., buying web traffic through paid search listings. Whenever you hunt for something on Google or Bing, the algorithm determines which website will be most helpful and will find the right page from that website that will show up in the SERP.
These three pillars will decide how successful your search marketing campaign will prove to be keywords, links, and relevance.
- Keywords are the specific terms/phrases/queries the users (potential customers) will type when searching for a product/service they want to buy. They are also called ‘search queries.’ As a business/website owner and a content writer, you should have the keywords on your pages relevant to what people are searching for, so they have a better chance of finding your content among the results.
- Links to other web pages internally and externally are necessary when it comes to search marketing. The three types of connections you need to be aware of are outbound, inbound, and backlinks.
- Outbound links are linking to different sites from your page. These are the links that will direct the user to a separate web page and connect them to other businesses/websites that fall in your niche.
- Inbound links provide links to different web pages on the same website (internal linking) to show that you’ve quality content available on different relevant subtopics relating to your main topic.
- A backlink is other sites from your niche linking to your website as they found your content relevant, valuable, and worth sharing with their audience.
- Relevance means the page’s quality once a user lands on after clicking on your link on the search engine result page (SERP). The content available on the page should be relevant to the user query and shouldn’t misguide them in any way that might impact your business.
When it comes to buying traffic through paid search listings, it means paying additional clicks on your website link then your competitor. The most used Google Adwords and Bing Ads avail you the services to display your ads in the top search results for specific keywords that are relevant or on relevant third-party sites that have partnered with the search engine. There are two ways to empty your pocket strategically and gain from them through paid advertising:
- CPC is the short form for Cost-Per-Click, which means every time someone clicks on your link, you pay the search engine a fee.
- CPM stands for Cost Per thousand Impression, means you pay whenever a user views the ad on the in-app/web environment
Search marketing
Search marketing is a great way to grow traffic on your website for cheap (or for free), but it isn’t the sole place people go anymore to search for suggestions on merchandise, services, or brands. There is a shift in user behavior as they are now looking up towards social media for product/service reviews.
Social Media
Social media marketing is the newest ad serving platform in the game and is the most significant investment if done right. The two social media platforms you should familiarize yourself with Facebook and Instagram. However, there are quite a few social media platforms of late.
Marketing on Facebook and Instagram can happen in two ways organically and through paid advertising:
Organic marketing means marketing your brand directly to your social following on your Facebook business page or Instagram business page by publishing a post and sharing the posts on different Facebook groups.
Paid advertising refers to paying for the content to be shown to a bigger audience than merely your social following. Facebook Business is the hub for publishing ads on Facebook, Instagram, and third-party sites that have partnered with Facebook to display relevant advertisements. In paid advertising, you can choose to show your ads on interest, behavioral, and demographic-based targeting.
Where should I start?
I can bet on this that nothing is constant in digital marketing; everything is temporary, and your feelings don’t matter here. Read blogs, learn how to use the tools, use them to implement your plan, and fulfill the business goals. It’s best to start wherever you can by enrolling for online courses, watching youtube videos, etc.
Best blogs one can start with are below:
Being in the industry, I’ve learned that the best digital marketing experts are best in their basics and are quick to adapt, hungry for results, and committed to learning and expanding their knowledge.
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