AI tools for digital marketers, organized by the job they do: research, SEO content, design, video, automation and reporting, plus how to choose.
AI tools for digital marketers: a short list, organized by job Read More »
Track website traffic in GA4 with four reports, clean UTM tagging and a 15-minute weekly routine. Learn why GA4 never matches your ad platforms.
How to track website traffic in GA4: the reports that matter Read More »
The best WordPress plugins for beginners, grouped by job: SEO, backups, security, forms and speed, plus how to vet a plugin and a starter stack.
The best WordPress plugins for beginners (and the ones to skip) Read More »
Build a website without coding on Wix, Squarespace or WordPress. Compare platforms, follow a 7-step launch plan and avoid the usual mistakes.
How to build a website without coding (a practical guide) Read More »
Build a GA4 funnel exploration step by step, choose open or closed funnels, and use breakdowns and next actions to find where visitors drop off.
GA4 funnel exploration: find where visitors drop off Read More »
Analyze marketing data with ChatGPT: prepare your exports, ask precise questions, check the math, and use ready prompts for ads, GA4 and CRM data.
How to analyze marketing data with ChatGPT (without getting fooled) Read More »
How to use ChatGPT for SEO without hurting rankings: what Google says about AI content, six tasks it does well, where it fails, and prompts to save.
ChatGPT for SEO: where it helps, where it hurts, and prompts that work Read More »
Algorithmic bidding explained by a programmatic practitioner: how Smart Bidding and DSP algorithms set bids, which strategy to pick, and why they fail.
Algorithmic bidding explained: how ad platforms decide what you pay Read More »
Short-form video marketing for TikTok, Reels and Shorts: current length limits, what makes videos work, content ideas and a weekly routine to follow.
Short-form video marketing: what works on TikTok, Reels and Shorts Read More »
PPC advertising explained: how pay-per-click auctions work, where to run ads, how to work out an affordable cost per click and judge a new campaign.
What is PPC advertising? How pay-per-click works and what it costs Read More »
