DV360 frequency capping explained: how caps nest across campaign, IO and line item, which time windows are allowed, and starting caps by objective.
DV360 frequency capping: how to set caps that hold up Read More »
Algorithmic bidding explained by a programmatic practitioner: how Smart Bidding and DSP algorithms set bids, which strategy to pick, and why they fail.
Algorithmic bidding explained: how ad platforms decide what you pay Read More »
PPC advertising explained: how pay-per-click auctions work, where to run ads, how to work out an affordable cost per click and judge a new campaign.
What is PPC advertising? How pay-per-click works and what it costs Read More »
